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Last time (https://petervanderwalt.com/small-business-marketing-positioning/) I had a very nice rant about why I am writing a series on Marketing and Advertising for small businesses. And, of course, we discussed positioning - a rational expression of where a company...
WHY? Why would I be writing about small business marketing, all of the sudden? Don't I write fiction full time now? Sure, I was an award-winning creative and had studio, suit and executive experience with small and large clients, in small and large agencies, all over...