by Peter van der Walt | Feb 3, 2022 | Articles
Last time (https://petervanderwalt.com/small-business-marketing-positioning/) I had a very nice rant about why I am writing a series on Marketing and Advertising for small businesses. And, of course, we discussed positioning – a rational expression of where a...
by Peter van der Walt | Jan 18, 2022 | Adventures, Reviews
It’s hard to write a book. And yet, perusing the shelves and having a look at the books making waves and wreaking havoc in people’s psyches, it is perhaps still a little too easy. Any ole person can take any ole angle, slap it across a few pages, season it...
by Peter van der Walt | Jan 13, 2022 | Articles
WHY? Why would I be writing about small business marketing, all of the sudden? Don’t I write fiction full time now? Sure, I was an award-winning creative and had studio, suit and executive experience with small and large clients, in small and large agencies, all...
